Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.
Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can’t even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?
Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:
Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.
Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market hang out.
Website: Its the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.
Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.
Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.
Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.
Here are four things you should keep in mind as you build your brand:
1) Own the Significant Thing: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns Engineering in the car industry because its focused on that singular message for decades.
2) Consistency is key: consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy. Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades. Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.
3) Make your message relevant: know your audience, know what they care about and how to speak to them. Make sure what you sell is what they need. Remember the conversation should always be about your audience, not you.
4) Use a strong offer to motivate: you want your audience to remember you and you want its members to buy from you. You need to move them to action. A strong offer should give them a reason to buy. Make the offer clear and appropriate for your brand.
Every time a customer comes in contact with your brand, they will have either a positive or a negative experience. Those experiences will add to their perception of your brand. Those experiences are recalled later when its time to make a purchasing decision. How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it