Why Internet Businesses Crash and Burn

As you know from the dot.com debacle in the late 1990s, starting an Internet business is no guarantee of success. Internet business failures happen, but often for obvious reasons.

Why Internet Businesses Crash and Burn

Internet business simply refers to an online business devoted to profits through the sale of products and services. In the real world, a majority of small business startups fail because they get overwhelmed with overhead expenses. On the net, this is less of a problem if you can do any of the work yourself, such as building pages for your site. Even if you can’t, most sites do not fail because of expenses. There are plenty of other reasons.

Internet business failures almost always have a common denominator. The issue involves traffic. On the net, traffic refers to the number of visitors a site gets. Most Internet businesses fail to properly research whether there is enough traffic for their area of business before building out their site. The first step is always to research whether people are actually searching for your business. You can look under the keyword category in our article section to learn more.

The second area where Internet business failures occur involves ignoring the keywords in question. Once you have a keyword list, you must focus on it. The list is telling you what your prospects are searching for and you must make it your mission to supply them with the products or services. If you do not provide the services or products indicated by certain keywords, take steps to make it happen. If you give prospects what they want, they will return to your site over and over again. Return visitors are the key to making profits.

Many Internet business failures occur because sites bite off more than they can choose. The temptation is to go for the broadest subject matter possible. This is a mistake. You should focus on a niche. If you want to open an online bookstore, you will never be able to compete with Amazon. Amazon simply has far too big of a head start. If you focus on books devoted just to a certain subject, such as Eastern philosophy or home improvement, you have a good chance of making a profit. This can occur because fans of the niche will come to your site instead of Amazon since you focus entirely on the niche in question.

Internet business failures occur because people simply do not take the time to properly research the situation before jumping in with both feet. Take your time and full understand your market and what you are getting into. If you are patient and thorough, you will not become one of the Internet business failures dotting the net.

Innovation Is A State Of Mind

You probably know the myth of innovation as a sudden flash of insight that comes from nowhere. We read about that “aha” moment, or that light bulb turning on in the mind of some inventor or innovator, and this is true to an extent. Einstein really did get flashes of insight while shaving in the morning. However, he was of course working on the particular problems he had insight into, and he didn’t suddenly have ideas for new kitchen gadgets or movie plots.

Einsteins innovations, in other words, no matter how “sudden” the original ideas were, came from past and present mental work. It is like a singer who works at his craft for ten years and then becomes an “overnight success.” Innovative people only have “sudden” new ideas because they have habitually worked and thought in certain ways for some time. If you want to become an innovative thinker, then, why not start cultivating those mental habits?

Mental Habits Lead To Innovation

Problems can be opportunities. “Problem” may have a negative connotations, such as being a hassle or stressful, but any problem can lead to an innovation that improves our lives. Not knowing the time lead to clocks small enough to put on our wrists. Nasty diseases lead to sanitary sewer systems. Start looking for opportunity in every problem. Even a mundane problem like not having enough storage space could lead to a new innovation. You may just build a plywood floor in the attic, but you could invent a new type of outdoor storage unit.

Innovation begins with understanding the key elements. Metal, wood or glass are not key elements of a door to an innovator. A way to get in, a way to keep others out – these are key elements. Begin with these, and soon you’re imagining new ways to make a door. You could design a door that is opened by your voice (nice when your hands are full), or one that shuts and locks itself when anyone else approaches. Think of the key elements in things.

Attitude helps innovation. The creative problem-solving technique of concept-combination involves combining two ideas to see what new idea or product results. The crucial point is that you assume there will be a useful new idea. Starting with that assumption, your mind will work overtime to produce something. A shoe and a CD have nothing to do with each other, but it took just a minute to imagine a CD player with headphones that only plays the music correctly if a jogger maintains his ideal pace. When you assume there is something there you’ll often find something.

Playfulness helps innovation. A playful mind is a creative mind, and while high IQ doesn’t correlate with creativity, put it together with playfulness, and you have an Einstein. Remember, he imagined himself riding on a beam of light in order to arrive at his theory of relativity. Why not start playing with ideas and things, in your mind and in your surroundings. Innovation should be fun.

3 Winning Sales Strategies You Can’t Market Without!

1. Attention-Getting Ads Get Results
Think about it…how many advertisements do you hear every day…how about every hour? Let’s face it, we’re bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisments stick with us, and make an impact. How can you make your ad STAND OUT FROM THE CROWD?

“Make a dramatic statement: “Even my dog knows ….”
“Surprise them with the unexpected: “Use for 30 days totally free…”
“Ask a thought provoking question: “Is your current insurance costing you hundreds of extra dollars every year?”
“Use high impact headlines – it’s important to snag their attention right away.

2. Get Personal
How many times have you been caught in the cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a sales rep. People are hungry for personal interaction in the marketplace. Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors. Let the people who visit your website know something about you. Yeh, it’s easier to trust an individual than a huge impersonal company…and trust is crucial to building a pool of loyal customers.

3. Paint a Picture
Ah, the end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices…escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat, and watch the sea gulls dip and dive as the waves rock me peacefull to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I’ve dropped my keys.

Put your customers on the boat. Yeah, painting word pictures that capture their emotions will be more effective that the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result. Paint your way to a sale!

Think about it…the 3 tactics we’ve talked about deal with human emotions or behaviors, rather than your product itself. Yeah, when we affect the inner part of the customer, our sales are likely to see great results… and hey, they’ll feel good while they’re writing out the check! What more could you ask for?

The Secret To Ezine Marketing

One of the common mistakes many new web site owners make when they start their online business is to think that scores of people are going to stream to their site. They spend the money for that professional look, add all the relevant information and now they sit back and wait for the visitors. The shock is quite traumatic when they find out that this is not the case. The logical question that’s asked when the customers don’t show is,” how do I get customers/visitors”.

Well the answer to this is, start a marketing campaign. There are several ways to go about this.

One of the options that creates quite a lot of attention are ezines. The problem the web site owner now face is how to find information on how, where and how much. Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic.

There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.

The age old saying applies to ezine marketing as well “If it sounds too good to be true, it probably is”. Here are a few points to keep in mind.

1. You get what you pay for.

2. You must offer something that relates to the niche market.

3. Target your advertising to your audience.

4. The best things are not always free.

Where you must advertise or which newsletter is right for you depend on your product or service. The good thing about ezines is, these days you get newsletters on about anything.

So as can be seen, do your homework before embarking on an ezine campaign and you will reap the rewards.

PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.

Regaining Financial Health

Do unpaid bills cause you to lose sleep? Are you being hounded and harassed by creditors? If the answer is yes to these questions, don’t fret too much because you are not alone. Many people nowaday are having trouble paying their debts.

A person who is unable to pay his debts as they fall due for a number of reasons may be declared bankrupt by himself or by his creditors. You are in financial trouble if:

1. You are living beyond your means or spending more than what you are earning.

2. If you are relying on credit for your daily needs.

3. If you are having trouble stretching your paycheck to cover monthly bills.

Financial troubles should not make you lose hope. There are many solutions to regain financial health. All you have to do is act to cure the defect. First off is to consider available options.

1. Careful budgeting won’t come amiss.

2. Create a plan of possible expenses according to priority.

3. Reduce unnecessary spending such as vacations, expensive entertainment and impulse buying. Instead of dinners in expensive restaurant try home cooking. Aside from reducing the expenses, this is an opportunity for the family to bond. Clipping coupons, purchasing off the rack clothes, taking advantage of sales are several techniques to scrimp and save.

4. Living like broke college students (at least until the crises is over)would greatly help reduce expenses.

5. Try not to use the credit card as a ticket to unlimited spending spree. Remember that these purchases will have to be paid later.

6. Time deposit saving with low interest rates can be withdrawn and used to pay high Interest loans.

7. Selling assets such as cars and vacation houses will not only realize cash but will reduce maintaining expenses.

The government gives assistance in the form of unemployment compensation, food stamps and medical aid. The community groups and the church are also sources of additional assistance.

Enlisting the help of credit counseling agencies would greatly address this dilemma. These agencies can be found all over the country. They offer free services or sometimes at a very low cost to individuals with financial problems. Credit counselors have the prime task of giving counseling to individuals seeking help.

They will act as a “go between” the creditor and the debtor by negotiating payment schedules; restructure your financial situation by formulating cost effective budgets and give you options to address your financial troubles. A word of caution though, some credit counseling agencies could worsen your financial situation. Be wary if you are asked to give large amount of money.

If all else fail, the last option to take is filing for bankruptcy. Bankruptcy is a way by which an individual in serious financial trouble can have a fresh start…a new slate. But of course along with the peace of mind comes several draw backs. Bankruptcy could result in a ruined financial history.

Bankruptcy record would stay for at least 10 years. Business dealings in the future will be jeopardized since potential partners would think twice before dealing with an individual considered being a bad credit risk. Since bankruptcy orders are published, the society will be aware of your misfortunes. A financially crippled individual should consider if bankruptcy is a wise option, if the peace of mind that would result far outweighs the shame of being branded a financial risk.

Wired with Video Blogging

Much as its appealing effect to the people who sees it and who sympathizes with its content, video blogs are treated as a phenomena. Mainstream entertainment is wired with video blogging. You are the director of your own video. Popularly known as vlogs (short term for video blog), usually it contains scenes of everyday life.

Not just an outlet for media response, vlogs can also be profitable. According to some experts, by creating a video advertising sensible products and linking it up with various web directories, fast income is a possibility.

Youtube can be a very typical example of a resource for the numerous vlogs being done today. A lot of people posts their videos either sensible or of no sense at all. You could learn from it or you could trash it. Its a media-friendly digital file anyone could author and direct anytime, anywhere, anyhow.

What should be the content of my vlog?

Basically, everything you can think of. A mixture of humor, downfalls, heartaches, struggles, and lifes simple pleasures. You could feature anything -your favorite food, an MTV you proudly taped, vices, poor sleeping habits, health problems-ANYTHING. This issue is inevitable.

Majority of the experimental vlogs signifies a liberated take of documented short videos of gatherings or events like birthdays, graduations, weddings, etc. It doesn’t have to be a crowd-pleaser; it just has to be real.

How can I start my own video blog?

Gather up a camcorder or a mobile phone. Put the lens in front of something that you think would be interesting and would catch your viewers attention like your face or your neighbors bathing habits. Then start recording. The time will depend on how you would visualize your vlogs appeal and resolution to the masses. Be in control.

When is the right time to start?

After you’ve assembled the right equipment, make a go for it. Take it as you wish. Record it as you please. Anytime is the best time. Just make sure viewers end up understanding what you’ve wired.

Below are 3 easy steps for beginners and first timers on how to put up a vlog.

1. Visualize of how your vlog would look like. Think of the means. Think of the filling. Think on how it would start and how it would end. If you have no idea on how a vlog really looks like, browse your way through the internet RIGHT NOW!

2. Design after streaming the content of your videotape into the computer, its best that you find a suitable and familiar blog site.

3. Upload post your vlog on your favorite website. And voila! You’re very own video blog. At last, a tiny space among millions! Easy isn’t it?

An amateur vlog is always welcome, no one will sue you for showing your butt-crack. But don’t just go with the basics. Make your vlog more appealing by advertising creative words people would search for.

Tips To Choose Good Affiliate Programs

Affiliate programs have become more popular nowadays, especially for sales people who want to make money easily and quickly. However, before you choose any affiliate program, make sure that you have answered all questions relating to a good affiliate program. Here are some questions you may ask:

1. Does the affiliate program offer high commission rates for products?

I know it is a tough question to answer. How much is high? Normally, commissions of 25%-30% of the product price are expected of a good affiliate program.

2. How much traffic does the vendor get to his site?

Before signing up to any affiliate program, remember to do some research on the vendors site, especially the sites traffic. Alexa.com may be helpful in doing this research. If the site is ranked in the top 100,000 the merchant gets good daily traffic to his site. If the site is ranked below 500,000 it is not worth bothering. You should find another one. So remember to do the research before you want to invest anything.

3. Does the merchant use any tracking system?

All good affiliate programs provide excellent tracking systems. This system allows you to track visitors by using cookies, so that you can get accredited with sales that originate from your site. Check out how long the cookies last. The longer they last, the better chances are of getting paid.

4. Is the payment safe?

Be sure that you can get commission payment easily and safely, otherwise you’ll waste a lot of time and effort. A perfect affiliate program has a secure payment system so that you can check your balance any time or be informed shortly when you receive any credit. Moreover, you should ask about the payment time because different affiliate programs have various payment times. Some pay monthly, some quarterly. It is also vital to know the minimum balance you need to earn in order to get paid.

5. Does the affiliate program have any tool to help affiliates sell more?

A standard database with all kind of reports from sales to payment and other tools like ads, banners.. are very vital for affiliate management. Make sure that you can control all the sales, keep track of them and make good decisions. Moreover, the support system must be really good to help you solve some urgent situations you may encounter.

6. Does the affiliate program offer affiliate referral program or two tier affiliate program?

It means that you can get additional commission if you can recruit more affiliates into the affiliate program. The more they sell, the more referral commission you may get. Therefore, recruit as many affiliates for you as possible.

Conclusion:
Finding a good affiliate program is a tough work. The best advice for you is to do your own research, using these above mentioned questions as a guide that will lead you to the right merchant, to reach your financial goal. If you find one, tell me.

What Impression do you leave your clients?

Impressions, as we all know, are blurry ideas in which confidences are given. Marketing materials such as business cards, posters, postcards, flyers, brochures and catalogs must satisfy the customers confidences even at the very first sight of the material.

Catalogs, for instance, must leave a lasting and positive first impression. Before they can encourage potential readers to read on, they must entice them first to come closer and take a look at them. They must have fascinating design and facade to lure the would-be receivers.

To complete the marketing formula, the company or its marketer must entrust the potential masterpieces to a master in catalog printing. If you have hesitations and worries regarding the printing process, the colors and materials like paper and ink to be used, ask the pool of experts that surround the printing company. They will help you seek solutions to your catalogs printing dilemmas.

Catalogs are made to have easy access on your products and service. You do not have to bring them with you. With catalogs around, there is no need to present the literal product or demonstrate the services that your company is offering. All it takes is an effective modern catalog.

In the production of catalogs, areas of concentration must be established and considered. One area is the product or service. Some product need not be included in the catalog while some are indispensable. Choosing which are to be incorporated from which are not must be carefully done.

After selection, the next area of concentration is categorization or grouping. There are products that can be grouped as one while there are products that need to be presented singly. Samples of these products are the feature for the month and the freshly released products. Same thing should be considered in marketing services. In this area, you have to master one thing and that is sorting.

Next to categorization is the process of creating descriptions. Descriptions must be exact or definite. You can begin by writing the name of the product or service followed by its features. Ideal number of words range from 30 to 60 words for every product or service.

Make a good impression by selecting clear pictures and crisp texts. Be reminded that the heart of every catalog is its overall appearance. Thus, superior artsy taste is a marketing edge.

Your 1st 100 Days in Internet Marketing

Internet marketing draws people from many different backgrounds. It is as diverse an industry as you will ever find. People from all walks of life and from countries all over the world have carved out a piece of the internet for themselves with varying degrees of success and more people climb aboard every day!

If you have a computer and an internet connection, you can be in business today. The relatively low barriers to entry make this business a fascinating destination for many. With this experience comes the knowledge that someone somewhere is willing to pay for information.

But the most common question is how do I. How do I take the information I have and put it on paper or word processor? How do I package it? How do I price it? Advertise , distribute, or sell it? All logical questions for the uninitiated.

So what happens? You go out you buy the knowledge you need to complete these tasks but something happens along the way. You wind up spending a small fortune on titles like How to get everything you ever wanted out of internet marketing for just $37.

Unfortunately, it doesn’t really work that way! How do I know? Because October 6th, 2006 I started my internet marketing career and I can tell you there were times when I had to take my credit card out of my wallet with asbestos gloves. After learning a very expensive lesson, I decided I was going to help those that have come after me avoid such pitfalls. That’s how I came up with 100dayblueprint.com.

Right now I am passing this information on to anyone willing to listen and I suggest you AT LEAST listen. Why?
Because the most valuable lesson you can learn is the one someone else paid for! In our newsletters you will:

1. Learn the top 10 steps to take in your 1st 100 days.

2. Learn who the top 10 people are that you need to be listening to.

3. Find out who the top 10 people are to avoid, BEFORE you take out your wallet!

4. And my favorite, learn what separates an internet marketer from an opportunity seeker!

You will Also Find out:

1. Who is the best hosting company and why.

2. Who is the best Registrar? Its not who you might think!

3. What software to use even if you can’t write one line of html code.

The tips, tricks, and recommendations will hopefully help you avoid the pitfalls that most internet marketers make while showing you step by step how to raise the bar just a little bit higher than yesterday.

Remember, a journey of a thousand miles begins with the 1st step, or the 1st 100 days!

Why Internet Businesses Crash and Burn

As you know from the dot.com debacle in the late 1990s, starting an Internet business is no guarantee of success. Internet business failures happen, but often for obvious reasons.

Why Internet Businesses Crash and Burn

Internet business simply refers to an online business devoted to profits through the sale of products and services. In the real world, a majority of small business startups fail because they get overwhelmed with overhead expenses. On the net, this is less of a problem if you can do any of the work yourself, such as building pages for your site. Even if you can’t, most sites do not fail because of expenses. There are plenty of other reasons.

Internet business failures almost always have a common denominator. The issue involves traffic. On the net, traffic refers to the number of visitors a site gets. Most Internet businesses fail to properly research whether there is enough traffic for their area of business before building out their site. The first step is always to research whether people are actually searching for your business. You can look under the keyword category in our article section to learn more.

The second area where Internet business failures occur involves ignoring the keywords in question. Once you have a keyword list, you must focus on it. The list is telling you what your prospects are searching for and you must make it your mission to supply them with the products or services. If you do not provide the services or products indicated by certain keywords, take steps to make it happen. If you give prospects what they want, they will return to your site over and over again. Return visitors are the key to making profits.

Many Internet business failures occur because sites bite off more than they can choose. The temptation is to go for the broadest subject matter possible. This is a mistake. You should focus on a niche. If you want to open an online bookstore, you will never be able to compete with Amazon. Amazon simply has far too big of a head start. If you focus on books devoted just to a certain subject, such as Eastern philosophy or home improvement, you have a good chance of making a profit. This can occur because fans of the niche will come to your site instead of Amazon since you focus entirely on the niche in question.

Internet business failures occur because people simply do not take the time to property research the situation before jumping in with both feet. Take your time and full understand your market and what you are getting into. If you are patient and thorough, you will not become one of the Internet business failures dotting the net.