There is of course always a tradeoff between money spent and money made from your investment, it is therefore always important to make sure that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.
Content: The content of your website should be informative that providing people come to acknowledged about new things or be interested in. This will result in the revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.
our articles should be packed with information, not sales pitches. When writing articles, one tends to concentrate on how to get potential readers to visit your site. This approach is a mistake. You have to think of both the readers AND webmasters that will be looking for articles.