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Being pushy, whether intentionally or unintentionally, can be the ruins of a salesperson. Luckily we are all individuals, so we have a different threshold where pushy salesmen are concerned; some people will shrug it off, others will feel intimidated. But what defines pushy?
Now, suggestion is just as effective when used for a lawful and honorable purpose as for an unlawful and dishonorable one. One sales man succeeds where others fail, largely because of his greater suggestive power. He draws such a vivid description of the product he is selling, makes it seem so very desirable, that his prospect feels he must give him an order. The salesman knows he is selling a good thing that it is to his customer’s advantage to buy. The transaction is therefore of mutual benefit to both parties, the buyer as well as the seller. Suggestion has been defined as “whatever creates or inspires thought.” As a science, suggestion “shows us how to start and steer thought.” The five senses are the channels which bring us impressions from without. “An act of the will or some association of ideas” brings impressions from within; this latter is auto-suggestion.
Today there are many men and women attracted by the big profits in salesmanship, who would like to become salesmen and saleswomen, but they feel they have not this natural aptitude to insure permanent success. It is true that, just as certain men and women are born with natural gifts for music and for art, so certain men and women have, in a high degree, the natural qualities which enable them to succeed in selling either their brain power or merchandise.