If you have a computer and an internet connection, you can be in business today. The relatively low barriers to entry make this business a fascinating destination for many. With this experience comes the knowledge that someone somewhere is willing to pay for information.
Successful entrepreneurs, in contrast to those who struggle, have learned to separate their roles in life from their self worth or self-identity. They understand that role performance or failure with their own venture is not a judgment of them as an individual. People who tend to equate their self-worth to their composite role identity are inherently risk-adverse and look to maintain the status quo. Being able to differentiate these two identities allows them to be risk prone vs. risk adverse, a key ingredient to success as an entrepreneur.