Internet business failures almost always have a common denominator. The issue involves traffic. On the net, traffic refers to the number of visitors a site gets. Most Internet businesses fail to properly research whether there is enough traffic for their area of business before building out their site. The first step is always to research whether people are actually searching for your business. You can look under the keyword category in our article section to learn more.
The Internet never sleep or close down for the end of the business day or the weekend. Your businesses information and contact information is available at any time. This means that potential clients can research and decide if they want to do business with you, without having to contact you. Before, the only time a potential client could inquire about your business was during business hours, unless you wanted to give out your private phone numbers and cell phone numbers. Now, they can send you an email, and you can answer it at your convenience.
Like any marketing project though you need to do your research. You need to get some books and read up on it. Then you should go out and look in marketing forums, web sites, and blogs to see what others have to say. Just take everything you see outside of books written by professionals with a grain of salt unless it is coming from a reputable name.
The word that is used in searches on the internet more than any other is FREE. Everyone loves something for nothing. No one wants to pay for something if they can get it for free.
Think about all the times you have searched for something on the internet. Weather it was for information, a service, a product, in fact anything. Did you just type in the description, a keyword or phrase, or did you put ‘free’ before it? If you obmitted the word free, when the search engines generated the results, I gaurentee it gave you a list of ‘related searches’ containing the keywords you used with ‘free’ in front of them.